Baby Knows best

Sometimes a creative is torn between two possible directions/executions of a concept. In ones head everything seems equal, doable. In cases like these, seeing is believing/knowing the best visual route to take. The following samples illustrate the scenario perfectly.

Possible execution A is a realistic approach to a cute concept: “Child knows best.”

Possible execution B takes the concept further into the realm of fantasy, using an animated approach.

Chris and the Outlines team created these key frames to help the creative decide the best visual solution for the clients message.

Happily Ever After

Chris and the Outlines crew had a blast creating fun frames for a not so funny problem… Postpartum depression/reduced sex drive. The creative sent the visual message, that by seeking proper medical attention one can truly live happily ever after.

Visualizing Moments

Creating product awareness for a particular consumer market is what advertising is all about. Likewise, creating sympathetic and compelling visuals for that consumer market is the essence of storyboarding. The following visuals are a prime example of storyboarding at it’s finest.

See how closely the finished product mirrors the conceptual illustrations Chris and the Outlines team created!

Here is the link to the TV ad: https://www.ispot.tv/ad/dfHJ/tresiba-retirement

The Marvelous Mrs. Maisel

Congrats to the Marvelous Mrs. Maisel! Amazon’s smash hit show walked away with eight Emmys at the 2018 awards ceremony. Chris and the Outlines team had the pleasure of illustrating concepts for this latest pop culture phenomenon.

Missed Premiers

OOPS!

We’ve been so busy, with our noses to the grindstones, that we’ve missed the premiers of shows Outlines Inc. had the pleasure of illustrating concepts for. Check out the following galleries to see what we’ve been up to.