Sometimes a creative is torn between two possible directions/executions of a concept. In ones head everything seems equal, doable. In cases like these, seeing is believing/knowing the best visual route to take. The following samples illustrate the scenario perfectly.
Possible execution A is a realistic approach to a cute concept: “Child knows best.”
Possible execution B takes the concept further into the realm of fantasy, using an animated approach.
Chris and the Outlines team created these key frames to help the creative decide the best visual solution for the clients message.