Well it took a couple of years for the Apple TV+ show “The Morning Show” to hit the public eye. Funny thing how the selling strategy has shifted in that time. Jennifer Aniston and Reese Witherspoon were the focus of the Conceptual illustrations we created here at Outlines Inc. We never knew that Steve Carrell was in the cast. Obviously, due to the fact that his career is on fire now, he has become the selling point in the finished poster. That’s the ad game!